What is SEO?

SEO stands for Search Engine Optimization.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s results as “organic” results. If website or web page has high ranking on search engine’s results it means that that website or web page has more chances to receive new visitors, generate leads and convert leads into sales. SEO may target different kinds of search, including image search, local search, news search , video search, and academic search. As an Internet marketing strategy, SEO considers what people search for, the actual keywords typed into



search engines and how search engines work. SEO is a set of “white hat” best practices that Web content producers and webmasters follow to help them achieve a better ranking in search engine results.

What SEO really means?

• Quality of traffic is very important if you want to attract visitors who are genuinely interested in products that you offer.
• Quantity of traffic. Once you have the right people clicking through from those search engine results pages then more traffic is better.
• Organic results. It’s really free and you don’t need to spend lot’s of money on advertising .
SEO can be white hat and black hat. In the past it was easy for people to manipulate with search engines by black hat tactics. If you are going to run a new business these days then forget about Black Hat SEO. Search Engine’s algorithms are updated regularly and Search Engines become smarter and smarter. So these tactics will only harm . IT is easy to notice that these days search engines find most relevant results which contain the keyword typed by the person. Yes , of course getting higher results with white hat tactics isn’t easy , you should spend a lot of time on getting results , but be sure that these days it’s the only way to do that. There are variety of tools which you can use to optimize your website. If you have a startup and don’t know where to start or need a help with SEO then we can help you with that. Feel free to write us here . We also provide SEO services . Learn more here.

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