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If you aren’t following to all things that are happening in the digital world then you may not have heard that on the 4th of February in 2015 Twitter made an agreement with Google to make its 140-character tweets more searchable online. On May 19 Google was officially given full access to Twitter’s full stream of tweets, that was commonly called “Firehose”. The main idea of the agreement was to convert people who are not logged into Twitter more effectively.

As you notice most valuable tweets are now findable on Google. Twitter has a huge affect on SEO.
These simple tricks will increase the chance of your account showing up in the Google & Twitter Search.

1. Choose a good username.

Be sure to choose an optimal username which is relevant to your brand and easy to remember. It’s also a part of Twitter URL. It is very important for search indexing, which also helps usability for other channel promotions.

2. Select an account name correctly.

Your name is what appears next to your profile. It can be different than your username. You definitely want an account name that promotes yourself, your company or your brand. Also, consider which variation of your brand name has the most search frequency every month.

3. Make your bio count.

Optimize your Twitter page’s “Bio” line. It is one of the most important fields for optimizing your account. Use 160 character limit very carefully. Use every single character to describe what you do and how you help people to solve their problems. Keep it relevant to your brand. Twitter bio is indexed regularly.

4. Use the right keywords.

Try to include similar keywords which you use on your website. Don’t forget about hashtags. Hashtags play the role of keywords on the Twitter; they improve your account searchability and help people find your content. Instead of most essential keywords put hashtags. Through them, each tweet will appear on the Twitter search for a specific topic and on the Twitter’s Trends Feed. However, it doesn’t mean that you should overuse hashtags. It may look spammy and discourage your potential followers. Use no more than 3 hashtags for a single tweet.
Analyze which hashtags bring you the most engagement like clicks retweets, likes. Then, optimize your profile by focusing on on that ones. Use Twitter analytics and find out what works best for your business.

5. Adjust Your Profile Photo.

Before you upload any picture, customize the filename and write relevant keyword or keywords separated by dashes to make them readable for search engines. It will help for SEO. It will be better if you upload 200×200 picture for your profile.

6. Link to your website.

Include a link to your official website. As you know it is a strong call to action. Consider which page is the most important for you and where you want to send your followers. However, it is recommended to us the link to the main page of your website. Make sure that your website links back to your Twitter account. It will have some effect on SEO.

7. Pay attention to the power of retweets.

Retweets are the most effective method for getting more engagement. Ask for retweets and don’t care google won’t penalize your page for using this call to action within your updates.F eel free to ask people for sharing.

8. Include social account on the search engine.

point out your social profiles, like Twitter or Facebook, to Google and add a markup code to your website. Learn more about this future on Google Developers site.

As you know Linkedin is the largest professional social network in the world. This social network will suit for B2B (business to business) marketing. You need to have your individual account as well ass company page which you founded. Perhaps you haven’t known an entrepreneur who set up a company page on the LinkedIn but it doesn’t mean that you should the same thing. Be the first in your area who will do that. If you already signed up for company page on LinkedIn then here are 6 ways to optimize your LinkedIn company page for SEO.

 

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As you know through landing pages you can convert visitors into customers. WordPress as one of the most popular content management systems on the internet has many resources to make the eye-catching landing pages. There are many themes and plugins available in the WordPress that will help you achieve your goals. As you notice most plugins and themes are not free.Perhaps you are disappointed in websites and blog posts where you see a title that includes the word free but all resources that were described inside costs 19 – 64 $. Be sure this post only includes information about free plugins that you can download and install by one click. Hope you will like these resources and use them in your next project.

1.WordPress Landing Pages.

This plugin creates landing pages for your WordPress site. It gives you the ability to monitor and track conversion rates, You can also run /b test on landing pages, and most importantly increase lead flow!
You can download it here for free.
This plugin was designed with inbound marketing best practices in mind and will help you drive & convert more leads on your site.
Convert more of your passive website visitors into active leads or email list subscribers for your blog with this plugin.

Here you can download WordPress landing pages plugin

2.Ultimate coming soon page.

The Ultimate Coming Soon Page plugin let’s you easily set up a coming soon or launch page for your website.
Tthe Ultimate Coming Soon Page plugin is flexible and works with any WordPress theme you have installed on your site. Anyone who isn’t an admin and can’t be logged in to your site will see the coming soon page, while you or any other administrators can access the site as normal and continue the development process.

Here you can download ultimate coming soon page plugin

3. contact form 7 plugin.

With Contact Form 7 you can manage multiple contact forms, also you can customize the form and the mail contents flexibly with simple markup. The form supports Ajax-powered submitting, CAPTCHA, spam filtering and many other futures.

Here you can download contact form 7 plugin

4. WP splash pages.

WP Splash Page is a useful plugin if you need a splash page on your WordPress site. It is easy to set up the plugin by choosing the text color and background image among other things. It also provides you with some important features like age validation. Most importantly search engine bots can’t see the splash page. Instead, they go directly to the original web page.It will help you keep search engine ranking and don’t lose it.

Here you can download WP splash pages plugin

5.connections business directory.

Connections Business Directory is one of the best business directory plugins available for WordPress. It offers a variety of futures that is why during the time more and more people are starting to use Connections Business Directory for their directory needs. You can use this plugin to create a simple address book, maintain a staff or member directory and run a business directory or link directory. Connections Business Directory was built bottom up to be as configurable as possible while providing the features you need.
Features

Here you can download connections business directory

As you know social media is the core element of digital marketing these days. So social media should be the main ingredient of any marketing strategy. Many other marketing channels may cost much money, social media is free and may generate huge revenue for you.
It’s not a secret that Facebook is the largest social network on the internet with around 1.7 bn users. It’s important to have your Facebook Business Page correctly optimized with SEO best practices to maximize conversion rate. You can find many articles on the internet about facebook business page optimization that will contain little information about essentials. If you need more information then this article is for you. Here are 5 simple tips to optimize your facebook business page for SEO.

1. Choose the right name

Everything is starting from choosing right name. For doing correct optimization, it is essential to find the right name for your Facebook Business Page as far as you choose it once and it’s not possible to change in the future. This name will play the greatest role for search engines.
Don’t write keywords hoping to get higher ranking on search engines while it will make a look as spam by the search engine. You need to choose a name that will represent your business and will show its personality. Also, it should be easy to remember.

2. Change the URL of the business page

When you set up your business page account, facebook automatically generates its URL with a variety of random numbers. On Facebook, you can easily personalize your address and change it with your brand name. Make it unique and easy to remember. It will help people to find your brand easily. In addition, it also will improve the findability of your page for search engines as well.

3. Provide Complete Company Information

Perhaps you think no one pays attention to your Facebook page’s business description, or that your business category that you have chosen during the setting up process doesn’t matter, but that’s not true. Providing complete business information on your Facebook page can help you look more professional and trustworthy.
Select the category that most closely matches your industry or niche. This field describes what you do and increases the odds your page will show up in internal searches on Facebook.
Make sure your username is the name that relevant to your brand.
Fill in your business address, working hours, and location. These details are very important. Don’t forget about adding a phone number. Many customers will find you through facebook and will try to call the number that they will find on your business page.
Don’t know what to write in short description field?
Just answer this simple question. How can you best sum up your mission in one sentence?
For the Company Overview section, you should write what your company is about. This is also a great place to share links to other social channels and pages on your website.
For the long description, add a complete summary of what your business offers. Pay attention to most important features, your brand’s mission, or other details that may be important to your audience.
Add your website’s URL in the URL section. If you don’t have a website then you can add the link of other social network channels. Like Instagram, twitter of youtube.
Make sure that you fill out the basic fields.

4. Update your page with Facebook updates

The first 18 characters of each of your Facebook posts serve as the meta title and the meta description in SERPs. Therefore, anytime you are going to post on Facebook, share the content or upload a picture, and take advantage of the fact that you can add a description.

5. New features that you should implement

Facebook is constantly presenting new useful tools that are helping to make running your business easier. keep your eyes on any new features that they launch and which you can use to improve your business page optimization.

1) Call to action on Facebook

Facebook Introduced it’s new call to action futures in December 2014.Now people can easily interact with your business page. You can choose the best destination for your type of business and direct your followers to it. The full list includes 7 types of actions:

• Sign Up – mailing list or webinar sign up page, join the tool.

• Book Now – hotel or restaurant reservations

• Contact Us – contact form

• Use App

• Play Game

• Shop Now – e-commerce store

• Watch Video

2) Messenger for Business

Facebook launched Messenger for Business to allow users to chat directly with the companies. Some businesses can already have a real-time conversation with their customers.
Payments via Facebook
Facebook launched a payments feature on its Messenger app. Payments can be made with a debit card, and the best part is, Facebook won’t charge you for it.

3) Saved replies

Also, Facebook is currently testing a new feature called “Saved Replies” that is going to help business page owners speed up communication with templates. Saved Replies let you create a message and save it for later use. It will be accessible via the messaging interface. When the message pops up, the Saved Replies will appear on the left sidebar with the “Manage Replies” button at the bottom.

If you still have questions or need a help with your social media marketing, then our experts can help you to optimize your social media accounts. Click here to learn more about our social media packages.

Today any business owner understands the importance of having a website that will attract potential customers. As you know creating a good website costs money, but it is not enough. To make your business available to your potential customers is the most important task for your marketing team. However, what will you do if you don’t have money to spend on marketing ? How will you get traffic for your website with $0 marketing budget?

There are some ways of driving traffic to the website without spending money on marketing. If you don’t have a budget for marketing then this article is for you. Here are 4 steps to get traffic for your website with 0$ budget

1.Market research

First, you need to do a market research. You should know who is your target audience, where to find people who will be interested in your product or service ? Which websites those people usually visit? how to attract them with your offer. You can Make surveys and learn more about your target audience: what are social groups, what is the age, which gender will interest.
Test different strategies to know what your customers expect from your product or services. You can find a controversial topic that can be attractive for your target audience and share an interesting post about that topic with them.

2.Focus on SEO

If you familiar with SEO (Search engineering optimization) then you should know that search engines are great source of free traffic.
Good SEO is very important for any business website. When your website is ranked high in search engines, it drives more people to your site and thus increases its traffic and, as a result, conversions. A visitor that comes from Google is worth a lot more than other forms of traffic.
You should do keyword research. More than that you can use google keyword planner tool to find best keywords that are trending but less competitive. You can read this article to learn how to do keyword research.

You need to do on page SEO for your website and remember it is a  work, that you need to do regularly. Check the latest google’s algorithm updates and innovations. If you run a local business, your website should follow the newest tendencies in local search engine optimization.
don’t use keywords that your content doesn’t include. Your keywords should be relevant to your niche .You should use those keywords in your content. You also need to add internal links for navigation through webpages. Another important factor is links to your website from other sites.
Note you should always keep in mind that buying links is a very bad strategy that will cost you huge traffic and will get your website under Google penalties.Google’s algorithms monitor websites in terms of bad spam links . So focus on getting only natural links to your website.

3.Create High-Quality Content

Content on your website is one of the most important factors for search engines. search becomes more and more focused on users and less on website owners. It makes bloggers and website owners create high-quality content to get a higher ranking.
High-quality content means it is created to solve problems of users,give them something valuable and answer their questions. Your content should help people to get answers to their questions , learn things that they need, give them a solution of their problems.
Running a blog on the business website helps you get more visitors who engage with your high-quality content and share it with their friends. It let’s your website to keep visitors’ interest and stay visible for search engines. Post content in regular basis.

4.Don’t forget about social media

Social networks are one of the most effective channels of driving traffic to the website. When you have a high-quality and interesting content you should let people share it with others across the internet.
Create a social media accounts for your brand. Don’t post only about your services and products. Remember it is boring for people. Share your blog posts. Share content from other websites that you think will engage your followers. Keep your followers engaged and you will get more and more traffic for your website through social networks. Read this article about how to improve your social media marketing.

As you know from WordPress benefits is that it is search engine friendly. It is easy for major search engines to crawl web pages of the WordPress website.
In this post, we will learn about best SEO plugins for WordPress that can help to improve different aspects of SEO and increase the visibility of your site for search engines.
The optimization process is very important for every website because major search engines like Google, bing can bring you huge amount of traffic if your site is optimized. If your site is about Geo-specific business like store restaurant, supermarket then you can optimize it for local search.
There are a lot of amazing SEO plugins that you can use in your site to get lots of organic traffic from search engines like Google and bing. As it’s mentioned above WordPress is known for one of the best SEO friendly content management systems in the world. it makes optimization process of your site really easy. All you need to make sure that you use a high-quality WordPress theme for your blog that is optimized properly. As you know choosing the right theme is the first step for running a successful website. If you don’t know where to find a WordPress theme that will fit your business needs, then I will recommend you ThemeForest. You can find a variety of themes that will be a good solution for your business.
Here are 15 SEO plugins for WordPress websites

1.WordPress SEO by Yoast

Yoast SEO plugin is the most widely used SEO plugin for WordPress. It’s a free plugin that offers you a number of features to optimize your website. It also includes XML sitemap for your WordPress site. The major future of this plugin is that it let you do the on-page analysis.
It can help you to understand how well your post is optimized before it actually gets published on your website. This plugin has comprehensive optimization setting panel where you can manage each element very easily. Yoast also offers it’s pro packages, that you can buy from their website. However, if you use only free package be sure it is really worth. If you are not going to pay for any SEO plugin, then Yoast SEO plugin is great.

Here you can download Yoast SEO plugin  

2.Social SEO Booster

Social optimization is very important these days. As  we all know that search engines like Google and bing use social signals as one of the most important factors . In addition, if your site gets a variety mentions in social media sites,then your site is more likely to get a better position in search results. WordPress social SEO booster plugin makes your website social friendly.
it is more comprehensive, it automatically implements the Rich Snippets Tagging for all of your Content. this plugin lets you perform all this task quickly and with just a few clicks.
And the best part if this plugin is that, it is a free plugin that works perfectly with any other optimization plugins like WordPress SEO by Yoast any other plugin.

Here you can download Social SEO Booster 

3.SEO Friendly Images

Through SEO friendly images plugin you can get more traffic from Google image search. Do you know that around 10 to 15 percent of searches made on Google are connected with pictures and graphics?
it gives you the opportunity to get traffic even from pictures . Now it greatly depends on how attractive is your images and graphics.
Note that search bots can just read the text and tell to search engines that your post has an image, you should provide them with alternate text and title tag.Those both are important, but you can do it better by adding the caption and the description of your image. Now you may think what will you do if you have hundreds of images on your website. This plugin will help you to solve that problem.
SEO friendly images WordPress plugin automatically add the alternate and title tags to each image on every post that you have on your website. It will use your post title as the keyword and will implement it.

Here you can download SEO Friendly images plugin

4.SEO Internal Links

Internal links are one of the most important parts of on-page optimization for your website. internal links guide search engines to crawl and index other pages of your site.
Now, if you want to make your internal linking practice better,then you should know that this internal link plugin automatically links keywords and phrases in your posts and comments. It provides you a variety of other important settings to create a network for positive SEO.

Here you can download SEO Internal Links plugin

5.Google XML Sitemaps

If you have a fundamental knowledge of SEO, then you should know that it is very important to have a sitemap for every website. If you need a help with generating sitemap then this plugin is for you.
It lets you create quickly and submit your sitemap to Google Webmaster and Bing Webmaster tool.

Here you can download Google XML Sitemaps plugin

6.SEOPressor

is all in one. It has the power to manage all your pages, posts, custom post formats or in simple terms your complete website.
It has keyword research tool that allows you to find long tail keywords. You can also utilize its drag and drop functionality to add the keyword into your content with one click.
This feature helps to save your time, that you waste while doing keyword research with other tools and services.
It also has page analysis algorithm that calculates the SEO stat of your content. In this analysis, it checks your content’s H1, H2, H3 tags.
It also checks for both internal and outbound linking. This plugin even checks your images alternate tags .
This plugin also helps you with making your website more social friendly by adding a Facebook open graph and Twitter metadata tags. It has support for a rich snippet that means you can write an unlimited review, and they will be made schema.org compatible automatically.

Here you can download SEOPressor plugin

7.SEO by SQUIRRLY

This plugin will help you to get better ranking in search results and keep your users engaged with optimizing your content.
With this plugin, you can get weekly SEO audits, get SEO related stats, and find the best keywords for your site for getting more traffic. This plugin will tell you if your content is up to the mark in terms of SEO and you can publish it when it is 100% green as far as that will mean your content is 100% SEO friendly.
The squirrly plugin helps you by providing you real time advice to optimize your articles while you are writing or editing them. You can use this plugin with WordPress SEO by Yoast.

Here you can download SEO by Squirrly

8.Redirection

Sometimes you will need to redirect one URL to other in your site keeping the backlinks and other SEO aspects in place and for that, you can use redirection plugin.
Redirection is widely used for 301 redirection. You can also find 404 errors and redirect them to correct URLs.

Here you can download Redirection plugin

9.All In One Schema.org Rich Snippets

Rich snippets improve how your post looks in the search results by providing more info about the post. It will help you to attract people and to get more clicks.

Here you can download All In One Schema.org Rich Snippets plugin

10.Remove Query Strings

Remove query strings When you serve CSS or JavaScript resources with a “&” or “?”in the URL, it will not get cached by certain proxy servers.
This plugin helps you to remove the query strings and improve the loading speed of your website.

Here you can download remove query strings plugin

11.All In One SEO Pack

All in One SEO pack is one of the most popular SEO plugins for WordPress. This plugin offers you all the features that you will need to build a SEO friendly site
This plugin helps you to optimize your site for search engines without any custom settings. All in One SEO pack will automatically optimize the titles of your blog posts for the search engines.

Here you can download All In One SEO Pack plugin

12.Scribe SEO

Scribe makes it easy to conduct research that helping writers and content producers to create high quality content.

Here you can download Scribe SEO plugin

PPC (Pay per Click) is one of the most popular ad formats in advertising industry. Now the question is what is PPC?  On the one side Advertisers want to get more traffic for their website so they pay for advertising pay per click bases. On the other side publishers want to earn money so they place ads on their website that pay them on the basis of pay per click. Pay per click websites work as 3rd party between publishers and advertisers. Those ads are the great way to earn revenue. You should place  pay per click ads on web page where you have huge traffic. So in the bellow you will find the best PPC platforms for advertisers and publishers.

1. Google Adwords

Google adwords is the largest PPC network in the world. Ads are displayed on the top and right sides of it’s search results page. You can target by keyword, time of day, keyword search terms and other metrics. Also there are vareity of CPC advertising tipes on Adwords. You can use text ads, display ads, mobile ads and more.

2. Advertise.com

Your contextual ads appear on publisher websites. there are around 180 million people click on ads per month and 10 billion monthly ad impressions.

3. Propeller Ads

Propeller is the one of fastest growing multi ad format networks. It provides detailed optimization for each site individually so that you can select for your ad . It has variety of ad formats like CPM, CPA, CPC and CPL.

4. PopAds

Advertiser and publishers both can be a part of this patform. This platform is a great option for those who don’t have adsense or any other platform to generate good revenue. If you have huge traffic on sites likes file sharing, video sharing or any other event focus site then its great to use this platform. They offer in average $4 RPM depends on traffic location. Also they have Anti Ad Block feature.

5. ExoClick

Exoclick is 4rd largest web and mobile ad network based pay per click ad format . Its mainly provides ads for Adult, Lifestyle & Entertainment, Streaming and File Sharing type sites. If your website belongs to the one of those categories then this network will be the best one that fits to your needs. It has more than 5 billion daily ad impression. They offer 20+ different ad format for Desktop, Mobile, Tablet and Smart TVs. They also provide deep targeting data and many optimization tools. Exoclick almost having all famous ad formats Banner Ads, In-strem video, Notification Bar, Popunder, Interstial, Instant Message, Text Ads.

6. 7search.com

Its provides a search engine to smaller niche website partners. Traffic comes from the people searching for the target keywords that you define.

7.  Chitika

There are around 300,000 publisher websites that advertise through this platform . There are different futures to get clicks from your target audience.

8. 50OnRed 
This platform provides contextual inline text ads. You bid for specific keywords that publishers use in contextually relevant links on their web pages.

9. AOL Advertising

AOL offers it’s own solution where you can target a wide range of influential audiences.

10. Media.net

PPC ads of this platform you will see on Bing.com and Yahoo.com. There are approximately 151 million searchers in the U.S. Targeting by keyword search terms.

11. TLVMedia

It has 20 billion global impressions per month. Automatic and manual real time campaign optimization.

12. LookSmart

There are around 2 billion monthly searches on their search engine. It means you can find your audeince there too.

13. Matomy.com

International display advertising platform deliveres 60 billion monthly impressions. It has automatic trading and campaign optimization tools.

14. InfoLinks.com

Self service contextual ads targeted to users search intent, context of the publisher page and tag clouds.

15. Bidvertiser.com

You can target your ads by channels, keywords and geographic location. You can choose the category of sites you’d like to place ads on.

WordPress was launched in 2003. During these years it has become the most popular content management system (CMS) in the world. Today, WordPress is used by more than 75 million sites that publish new content every second. It does not matter big or small is the blog that uses WordPress. Check out the following 11 reasons why your business should use WordPress and you’ll see why.

1.It is Open Source Software.

If you are a blogger and want to launch your own blog or you are a business owner and want to launch a website for your business,then you should know that WordPress is 100 percent free. It’s open source software. Best point is that you will not worry about hidden charges if your site becomes more popular than expected. WordPress will always be free to use .
As mentioned above WordPress is open source software. That means that you can improve or change the source code to create the right site for your company’s needs.
WordPress only costs you money if you hire a web developer to create a custom theme or custom features for your website.

2.WordPress easy to use.

Unlike other content management systems, you can use WordPress immediately after installation. That means that you don’t need to configure a long list of add-ons just to get many of the features.
WordPress is very popular for its user friendliness. WordPress is both easy to use and easy to learn. As a person who doesn’t know coding, you can edit the content on your website without a help of a webmaster. If you can use a Microsoft Word or any standard word processing software,then you can use WordPress. You can create change or remove content via your computer or from your smartphone.
It will automatically generate your navigation links, index your content and make it searchable. It will also help you to manage your users, which is one of the most challenging functions that webmasters face during the development period.

3.It is Flexible.

Another important future is that WordPress is flexible. No matter what kind of futures you’re using WordPress for. You can use it for your personal blog or for a popular e-commerce site to sell your product.
As mentioned above WordPress is used on over 75 million websites around the world. There are a variety of websites that built with WordPress and have different futures. You can find a social network , business website, community, e-commerce, the news website that use WordPress. With choosing the right plugin, you can even use WordPress to build a fully functioning directory website with many other options. Because there are so many sites that use those plugins . Many of the more popular and tested plugins are completely free.

4. Search engine friendly.

The most popular search engines like google, bing prefer to rank higher sites that are powered by WordPress. Why? Because it’s framework is easy to crawl. Every website owner should remember about SEO when looks for a content management system. WordPress offers lots of options that can help you to get a high position in the search engine results.code in WordPress is clean and simple, that is why search engine spiders will not have issues when try to crawl your site.

5.It is Safe and secure.

Since WordPress is one of the most popular Content Management Systems, then it will not be surprising that it’s a target for hackers. Also, you may think if WordPress is open source, then it will be more vulnerable to hackers because they have access to the code.
WordPress takes the security of its users very seriously. WordPress constantly updates its software to prevent attacks. Also here are basic steps that you should consider too.

1.Don’t download themes from an unknown website.

2. Don’t download and install plugins from untrusted source.

6.It’s Customizable.

Because of the thousands of plugins and themes that WordPress offers, you can install with just one click of a button. WordPress allows you to give your website exactly the look you want. There is a theme for just about every look, You can choose any look for your site like a magazine or online shop.You can customize the themes with your chosen colors and images. You can change your website’s fonts, background, and colors without doing any coding.

7.It supports Multiple Media Types.

WordPress allows you to have a range of content types. You can post your video, audio or any other type of media. WordPress has built-in support for many different file types. It also supports YouTube, Twitter and other websites that let you embed content. Also, you can let your users add video in their comment. Note these futures improve your website quality, also help you to get more traffic. Why? because users will see all needed types of content , that they need.

8.Mobile responsive

It’s not a secret that these days most people access the internet through their smartphones and tablets. So it’s very important for your website to be responsive.It should fit on all screen resolutions. WordPress makes it easy to solve that problem and most themes have that future.

9.Wordpress has a variety of e-commerce solutions.

If your business is making money from selling products, then you will be happy to know that there are a huge number of e-commerce solutions that will convert your site into an online store. By using plugins like WooCommerce, WP eCommerce or Shopp you can easily make money online by selling your products and services.

10.There Are lots of Free Resources on the internet.

If you want to learn enough to become a WordPress Expert, then you can find a variety of blogs with tutorials and guides to learn new things,improve your knowledge. No matter you are a beginner or professional developer.There are forums and other resources that you can use to find help and get all answers to your questions.

11.WordPress keeps getting better.

WordPress improves it’s futures regularly
Also, as mentioned above WordPress is open source and any developer can do improvements. During the time it can become the best CMS available.
WordPress can be one of the best platforms for your business.

If you need a help connected with  web development , then feel free to contact us.

What is Web Analytics?
Web analytics 2.0 is a three-tiered data delivery and analysis service for small and big businesses. The first is the data itself, like the traffic, page views, clicks, traffic sources and more for both your website and for your competition. The second is what you do with that data, How you use it for achieving your goals, And the last one is how it all circles back together to meet your overarching business objectives, not just online but offline as well. Data by itself is a great way to see how you are performing, but without applying what you’ve learned, it has little use.

1. Google Analytics – free

It’s a free service that generates detailed statistics about visitors to your website. Google Analytics currently used by most of the top 10,000 websites in the world, according to the site’s usage statistics, you can find out where your visitors are coming from, what they’re doing on your site and how often they come back.
The analytic tool that most people start with.It gives relevant information, and it’s free!
Google Analytics also has a lot of great features that most people don’t pay attention to and don’t use them effectively.

While these aren’t in any specific order, I did have to put this one near the top, as it is, bar none, my favorite analytic tool out there, and the one that I most consistently use (and currently use right now).

2. Clicky – $9.99

Clicky Analytics. The key difference between clicky and google analytics is that you get information from google analytics for the day before while the information from Clicky is in real time,
All in all, if you want an overall analytics package which offers access o real time data, then Clicky is the best solution.

3. Optimizely  – $19-$399/month

Optimizely launched in  2010, businssIt’s is simple to use but its results can be quite powerful. it’s an easy way to measure and improve your website through A/B testing. You can create experiments with the site’s very easy-to-use visual interface for business. The most important fact is that you don’t need any coding or programming experience, as the tools are easy for anyone to use.

4. Mint – $30

Mint charges an upfront fee of $30 per site.Not only does it have this great price incentive, the actual product is excellent, it comes with a really fresh (yes… pun intended) layout, with clean and easy to understand charts that display the info that you need to know.

5. Kissmetrics – Free to $29/month

One of the easiest and most popular tools you can implement. The idea behind this tool is to provide businesses with an easily customized feedback form for website visitors. The important part of this tool is that your customer feedback comes in via simplified and short comments.

6. Yahoo Web Analytics – Free

Yahoo gives you a little more depth in your surveying. It offers better access control options and a simpler approach to multi-site analytics, real-time data collection, visitor behavior and demographics reports and also customized options. Yahoo Analytics is a bit more functional than Google in terms of profiling, filtering, and customization, so for those looking to dig a little deeper, it’s a great option.

7. CrazyEgg – $9 – $99

It offers a lot of visual ways to see how people are navigating on your site.
This tool offers a few “maps” from which you can choose to see how you visitors are browsing:
• Heatmap: A picture of where people clicked on your site. This lets you see what’s trending and what’s not, so you can make changes that increase conversion rate.
• Scrollmap: The scroll map shows how far down people scroll the page. It helps determine where visitors abandon the page.
• Confetti: With confetti, you can analyze all the clicks you get on your site segmented by referral sources, search terms, and more.
• Overlay: Overlay report will help you to see the number of clicks on each element of your page.]

8. Piwik – $29 – $249

It is a PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code. Simply copy and paste this tag on your website and access your analytics reports in real time.

9. 4Q by iPerceptions  – Free

A 100% free online survey solution. Its basically helps to learn what people are doing while on your website. Surveys are a powerful way to analyze your customer’s actual experiences on your site.

10. ClickTale  – Free to $990

A qualitative customer analysis, through Clicktale you can analyze every action of your visitors from their first click to the last one.

If your company is new and it’s difficult for you to be visible on social networks and reach to needed audience ,then you need to improve your social media marketing strategy.
This article is for people who want to overcome all difficulties and boost their startups through social networks and reach to needed audience. It’s not a secret, that these days social networks provide a huge amount of traffic for top brands. So you can get traffic for your niche too. You just need to follow this guide and do your steps right. Social networks are one of the most valuable tools for marketers these days. If you use it correctly , you can create a huge audience of people who are ready to buy your product or service. Sometimes marketers make mistake when they start their social media marketing journey without having clear goal and strategy. Note it will be just waste of time if you don’t have a plan. Before starting your journey you should answer to this questions.
What do you want to achieve?
Who are your customers ?
Who are your competitors ?
what your competitors do to achieve their goals by social networks?
Here are the steps that you do first to get results from your social media marketing journey.

1. You should understand your goals. What do you want to achieve?

like in any journey, the first step for creating a social-media marketing strategy is to understand where do you want to go. Do you want to increase traffic to your website by social media marketing or you want to generate more sales through it? Do you want to do a branding for your company and get an only huge audience who will follow you on social networks? You should choose the best solution for your company’s needs otherwise, you will waste your time without getting any result. It’s A highly-focused social media marketing strategy has a better chance to build a strong brand and give needed results than a plan that includes everything for everybody.

2. Listen to the market

Do a research and find out interests of your target audience.Read your target audience’s content and join discussions to learn what’s important to them. After that, you can create content and spark conversations that will give them value.

3. concentrate on quality, not quantity

It’s better to have 1,000 followers, likes who read, share and talk about your content with their own audiences, writes comments on your posts than 100,000 followers who disappear after clicking the follow button. Note that it’s noticeable for everybody that you have 100.000 followers but no one interacts with your posts. More than that you can lose the opportunity to get real followers from people who can become a potential customer . Why? Because they see your social media account so passive without interactions comments recommendations only followers, they will not trust you. So concentrate on the quality of followers, not on quantity.

4. Give your followers value for spreading your audience through other social channels.

Most companies make mistakes by trying only share content about their product . Your audience will tire from your page after the short period. Also, they can unfollow your social media pages. Why? Because they saw only posts about your product. They think that during all period you try only sell your products. Be sure this strategy doesn’t work anymore. Publish high quality content, that will be interesting to your followers. Give them something valuable and you will see the results in return. Your followers will like , comment on these posts. Also, they will share it with their own audience on major social network’s, their blogs. It means you will get new high-quality followers who will interact with your posts and will buy your product. Your website will get higher ranking on search engines. As you know a number of high quality back links, content shares are worth for search engineering optimization. People will find you on the internet easier than before.

5.Be available for your followers and potential customers.

Don’t publish your content and then disappear. Be available to your audience. It means you need to publish content and participate in conversations, the answer to questions and comments. Most importantly do it as fast as possible. People don’t like when they wait too long for getting an answer to their questions. Be active in conversations and you will see how it will give better results. People will interact more than before. They will ask more questions will share your posts more than before.

6. Do the same for them to get it in return

You can’t expect others to share your content and talk about you if you don’t do the same for them. So spend time on sharing others content too. Write comments give them recommendations , offer them a solution. After doing that you will see the results in return.

7. Be patient.

Remember you shouldn’t expect results after one day. You should be patient. To get needed results you should work hard and regularly post high quality content. Participate in conversations every day. The answer to questions regularly .Be very active on social networks. Share others posts. Comment and write them about your recommendations. This is not a guide for one day. It’s a job that will take months even years to get huge results.

Still, have questions? Need a help with social media marketing ? Feel free to contact us and tell about your needs. Our social media marketing experts will find the best solution for your company’s needs.