Today any business owner understands the importance of having a website that will attract potential customers. As you know creating a good website costs money, but it is not enough. To make your business available to your potential customers is the most important task for your marketing team. However, what will you do if you don’t have money to spend on marketing ? How will you get traffic for your website with $0 marketing budget?
There are some ways of driving traffic to the website without spending money on marketing. If you don’t have a budget for marketing then this article is for you. Here are 4 steps to get traffic for your website with 0$ budget
First, you need to do a market research. You should know who is your target audience, where to find people who will be interested in your product or service ? Which websites those people usually visit? how to attract them with your offer. You can Make surveys and learn more about your target audience: what are social groups, what is the age, which gender will interest.
Test different strategies to know what your customers expect from your product or services. You can find a controversial topic that can be attractive for your target audience and share an interesting post about that topic with them.
2.Focus on SEO
If you familiar with SEO (Search engineering optimization) then you should know that search engines are great source of free traffic.
Good SEO is very important for any business website. When your website is ranked high in search engines, it drives more people to your site and thus increases its traffic and, as a result, conversions. A visitor that comes from Google is worth a lot more than other forms of traffic.
You should do keyword research. More than that you can use google keyword planner tool to find best keywords that are trending but less competitive. You can read this article to learn how to do keyword research.
You need to do on page SEO for your website and remember it is a work, that you need to do regularly. Check the latest google’s algorithm updates and innovations. If you run a local business, your website should follow the newest tendencies in local search engine optimization.
don’t use keywords that your content doesn’t include. Your keywords should be relevant to your niche .You should use those keywords in your content. You also need to add internal links for navigation through webpages. Another important factor is links to your website from other sites.
Note you should always keep in mind that buying links is a very bad strategy that will cost you huge traffic and will get your website under Google penalties.Google’s algorithms monitor websites in terms of bad spam links . So focus on getting only natural links to your website.
3.Create High-Quality Content
Content on your website is one of the most important factors for search engines. search becomes more and more focused on users and less on website owners. It makes bloggers and website owners create high-quality content to get a higher ranking.
High-quality content means it is created to solve problems of users,give them something valuable and answer their questions. Your content should help people to get answers to their questions , learn things that they need, give them a solution of their problems.
Running a blog on the business website helps you get more visitors who engage with your high-quality content and share it with their friends. It let’s your website to keep visitors’ interest and stay visible for search engines. Post content in regular basis.
4.Don’t forget about social media
Social networks are one of the most effective channels of driving traffic to the website. When you have a high-quality and interesting content you should let people share it with others across the internet.
Create a social media accounts for your brand. Don’t post only about your services and products. Remember it is boring for people. Share your blog posts. Share content from other websites that you think will engage your followers. Keep your followers engaged and you will get more and more traffic for your website through social networks. Read this article about how to improve your social media marketing.