If your company is new and it’s difficult for you to be visible on social networks and reach to needed audience ,then you need to improve your social media marketing strategy.
This article is for people who want to overcome all difficulties and boost their startups through social networks and reach to needed audience. It’s not a secret, that these days social networks provide a huge amount of traffic for top brands. So you can get traffic for your niche too. You just need to follow this guide and do your steps right. Social networks are one of the most valuable tools for marketers these days. If you use it correctly , you can create a huge audience of people who are ready to buy your product or service. Sometimes marketers make mistake when they start their social media marketing journey without having clear goal and strategy. Note it will be just waste of time if you don’t have a plan. Before starting your journey you should answer to this questions.
What do you want to achieve?
Who are your customers ?
Who are your competitors ?
what your competitors do to achieve their goals by social networks?
Here are the steps that you do first to get results from your social media marketing journey.
1. You should understand your goals. What do you want to achieve?
like in any journey, the first step for creating a social-media marketing strategy is to understand where do you want to go. Do you want to increase traffic to your website by social media marketing or you want to generate more sales through it? Do you want to do a branding for your company and get an only huge audience who will follow you on social networks? You should choose the best solution for your company’s needs otherwise, you will waste your time without getting any result. It’s A highly-focused social media marketing strategy has a better chance to build a strong brand and give needed results than a plan that includes everything for everybody.
2. Listen to the market
Do a research and find out interests of your target audience.Read your target audience’s content and join discussions to learn what’s important to them. After that, you can create content and spark conversations that will give them value.
3. concentrate on quality, not quantity
It’s better to have 1,000 followers, likes who read, share and talk about your content with their own audiences, writes comments on your posts than 100,000 followers who disappear after clicking the follow button. Note that it’s noticeable for everybody that you have 100.000 followers but no one interacts with your posts. More than that you can lose the opportunity to get real followers from people who can become a potential customer . Why? Because they see your social media account so passive without interactions comments recommendations only followers, they will not trust you. So concentrate on the quality of followers, not on quantity.
4. Give your followers value for spreading your audience through other social channels.
Most companies make mistakes by trying only share content about their product . Your audience will tire from your page after the short period. Also, they can unfollow your social media pages. Why? Because they saw only posts about your product. They think that during all period you try only sell your products. Be sure this strategy doesn’t work anymore. Publish high quality content, that will be interesting to your followers. Give them something valuable and you will see the results in return. Your followers will like , comment on these posts. Also, they will share it with their own audience on major social network’s, their blogs. It means you will get new high-quality followers who will interact with your posts and will buy your product. Your website will get higher ranking on search engines. As you know a number of high quality back links, content shares are worth for search engineering optimization. People will find you on the internet easier than before.
5.Be available for your followers and potential customers.
Don’t publish your content and then disappear. Be available to your audience. It means you need to publish content and participate in conversations, the answer to questions and comments. Most importantly do it as fast as possible. People don’t like when they wait too long for getting an answer to their questions. Be active in conversations and you will see how it will give better results. People will interact more than before. They will ask more questions will share your posts more than before.
6. Do the same for them to get it in return
You can’t expect others to share your content and talk about you if you don’t do the same for them. So spend time on sharing others content too. Write comments give them recommendations , offer them a solution. After doing that you will see the results in return.
7. Be patient.
Remember you shouldn’t expect results after one day. You should be patient. To get needed results you should work hard and regularly post high quality content. Participate in conversations every day. The answer to questions regularly .Be very active on social networks. Share others posts. Comment and write them about your recommendations. This is not a guide for one day. It’s a job that will take months even years to get huge results.
Still, have questions? Need a help with social media marketing ? Feel free to contact us and tell about your needs. Our social media marketing experts will find the best solution for your company’s needs.