If you want to get higher ranking for your website, but don’t know where to start and what’s the first step then this guide is for you.
It’s all begins with words typed into a search box of search engines.
For promoting any single website you need to do a keyword research.
What is keyword research ?
Keyword research is the process when people use keywords to find and research actual search terms that people type into search boxes of search engines.
Here are the 5 steps how to do a keyword research for your website.
1. Make a list of important, relevant topics about your business industry
Think about the topics you want to rank for . You’ll come up with about 5-10 topic buckets that you think are important for your business , then you should use those topic buckets to come up with some specific keywords.
Put yourself in the shoes of your buyer. Ask yourself what types of topics would your target audience search that you’d want your business to get high rank for?
2.Fill in those topic buckets with keywords.
Now you should fill those topic buckets with keywords. choose long tails keywords, because compared with short-tail keywords they are less competitive and easier to rank higher for them Think about what you will type on search box if you need to find something related to that topic. Fill topic buckets with most relevant keywords. For example, if one of your topics is about travel agency, then type keywords like these.
Tours of Paris
travel to London
travel agency in the US
cheap tour packages
travel to Europe
cheap tours in Vegas
extreme tours for travelers
3. Research related search terms.
it’s a great way to fill out those keyword lists.
If you have not idea what people usually type in the search box to get information about the specific topic, then let’s go to Google and take a look at the related search terms . When you type in your phrase and scroll to the bottom of Google’s results, you’ll notice some suggestions for searches related to your searched term. These keywords can tell you about other ideas for other keywords that you may want to consider. Try to include both head term and long-tail keywords. Yes of course! for head term keywords it’s too difficult to rank higher as you read above. However don’t neglect that small chance to win for those ones, because sometimes it possible to win. Here are examples of the head term and long-tail keywords.
holiday – head term keyword
travel on holiday – long-tail keyword
4. Check how competitors are ranking for these keywords.
Don’t do the same things , that your competitor’s do. The same goes for keywords. If some keywords are important for your competitor , it does not mean ,that those keywords will be important for your website too. However, understanding what keywords your competitors are trying to rank for is a great way to help you give your list of keywords with the best terms.
If your competitor is ranking for certain keywords that are on your list, too, It means you should improve your website’s ranking for those ones. Don’t neglect those keywords which your competitors don’t care about. This could be a great opportunity for you to get the highest ranking for those ones.
Remember, the goal is to end up with a list of keywords that provide quick wins and helps you make progress toward bigger SEO goals.
5. Google Adwords Keyword Planner is a great tool which you can use to cut down your keyword list.
Now that you’ve got the right keywords, it’s time to narrow down your lists with some more quantitative data. If you don’t have any tool to do this , then you can use Google AdWords Keyword Planner . Firstly you will need to set up an AdWords account for this, but that doesn’t mean you have to create an advertising campaign. Also use Google Trends.
In keyword planner formerly known as the Keyword Tool, you can get search volume and traffic estimates for keywords you’re searching.
Use the Keyword Planner to flag any terms on your list that have the highest and the lowest volume .However before you delete anything, check out their trend history in Google Trends. You can see some low-volume terms might actually be worth and you should invest in now for later benefits.
Google Trends can help you determine which terms are trending upward, and are thus worth more of your focus.