What is Domain Authority?
Domain authority is a metric that was made by Moz. The higher your domain authority is the more chances that you can get a higher ranking in the search engines. People also use this metric to compare their site with their competitors to show the power of their site.
Note Page authority and domain authority are different metrics. Page Authority is for only that specific web-page and it shows the strength of that page only.
Domain authority is scored on a scale of 1 to 100 using an algorithm designed by Moz. it’s easier to improve your score if your domain authority is at a 20 or a 40 than if it was at a 75 or an 80. Domain authority between 40 and 50 is considered average, between 50 and 60 is considered good and over 60 is considered excellent.
Here are some metrics that affect on Domain authority
So if you want to have a high domain authority for your website, then here are 6 steps which will help you to improve it.
1. How friendly is your site for search engines?
SEO matters for both Google search engine ranking as well as your domain authority. Make sure that you optimize all on-page code, including your title tags, image alt tags and the content itself.
As Moz explains, to improve your DA, you need to improve your overall SEO, and that includes a URL structure, meta tags, header tags, word count, keywords, alt tags, site’s load speed, mobile friendliness etc. SEO and content marketing require one another.
2. Create lots of linkable content and try to earn backlinks.
Make High-quality content which is linkable. What does it mean? You should have High-quality content which is valuable for readers. If that content gets backlinks from other high authority sites then it affects to your domain authority. Want to get more backlinks to your content from high authority sites, then try to make valuable and high-quality content that will bee interesting and eye-catching for them.
3. Develop strong internal linking.
Many websites think about earning external links and they forget the importance of internal links. Internal links help to direct visitors to what they are trying to find. Internal linking helps your users navigate through your site pages easily and read more relevant articles that may interest them. Also, it keeps them longer and engaged with your site. Internal linking also plays a great role in SEO. It helps for indexation of your web pages.
4. Remove Bad And Toxic Links.
search for any backlinks that are bad or toxic. This will let you remove links from bad sources. Why do you need to remove those links? Because it will harm to your domain authority as well as to search engine ranking.
Check For broken links, because it will affect too.
It can be a hassle to check on each and every link on your website. To make things easier.
5. Don’t forget about Social Media.
As You know social signals are a big ranking factor, you’ll need to promote your content on social media to get those signals.
Post links to your content on your various social media pages and encourages followers to like, share or comment on it. You should also add social share buttons directly on your web pages. If you need to improve your social media marketing then read this article.
6. Be Patient.
Time has a huge effect on domain authority. The age of your domain. You can get results overnight. You need to work hard.
You’ll find plenty of content on the other sites that teach you how to improve your DA. Som of those contents will be quite good.
But note that your content is the key element of SEO, DA (domain authority) and for everything.
Make High-quality content on a regular basis.