The startup culture is full of people who want to make their startup idea happen and grow it like a pro , but it’s not as easy as people think.
Building an audience before you even have a product is very important.
Like many other companies you can build an audience with prelaunch marketing.
Here are 4 steps how to start your pre-launch marketing journey for your startup.
1. Make a web page with a sign-up form.
It is a very popular step which most companies do these days.
By using signup form you will collect emails of people, potential customers who have an interest in your product.
Monitor your sign-ups on a daily basis. Set up the web page so that you get an email every time someone signs up. Here are some form builders which you can use to build a form for placing on your website.
1. Google Forms
For learning more about these and other form builders click here
2. Set up a Blog.
It’s easy to notice that blogging has a huge affect on search engine optimization. Write content regularly about your industry and your startup. WordPress is the best platform for starting a blog. Use Yoast plugin which will help you through the SEO process.
3. Set up accounts on social networks.
Be active on facebook . Invite your friends to “like” your new startup page and share your blog articles on facebook . Launch a Facebook “like my page” campaign to boost likes and you’ll get some engagement. Boost a few posts a week for as little as $5 to reach a new audience.
Don’t forget twitter and Follow the competition, any press related to your industry, Retweet or like others tweets so they will notice your new startup. When you post the content from your daily blog, make sure you’re including images. Remember Twitter has a huge affect on SEO.
Tell your LinkedIn connections about your startup and invite them to sign up for the newsletter.
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4. Create survey.
Before Launching your product you need to know more about your target audience. What are they looking for? What kind of product would they like to see? What are their challenges that your product can solve? There are lots of questions that you need to get answered. The creating survey is a great solution.
Surveyanyplace is an amazing solution for you. It has free as well as pro packages. You can choose the best package that will fit your needs and budget. Learn more about your audience and improve your product.