Pinterest was launched to let users create a virtual pin board for sharing their favorite images with everyone else. But soon people start to use it to promote their businesses products and services. During the time when entrepreneurs see the real value of Pinterest marketing tips for business then there more and more of them start to use this amazing platform for promoting their business through the target audience. On the Pinterest, you can promote your products and services by providing the visual information about your product that will attract new people to become a customer.
So how do you optimize your Pinterest business page for SEO? Here are the 8 simple tips to promote optimize your business page on Pinterest for SEO.
1. Choose business name and username carefully.
Like on other social networks on Pinterest, you should choose the business name and username. The business name is the name your customers and target audience are familiar with.
Choose a business name that will be easy to remember for your target audience and will be relevant to your industry. (basically your company name) with no frills. You can use maximum 38 characters. The username is your Pinterest URL. Since Pinterest limits the length of this field to 15 characters, this could be a challenge for businesses whose business names have more characters than needed. If you are lucky then you may use your business name as your username. Sometimes it can be impossible because someone else has taken that username and it’s not available for your business to use it.
Otherwise, you can use another username that is relevant to your business and industry and will contain a relevant keyword.
The best solution will be that when you use the same username on all social networks. Why? Because it will help you to cross promote your business by all channels and get much more traffic.
2. Include target keywords in the About section.
About your company you can write only by using 160 characters to describe your business and this space is another chance for you to include target keywords which are relevant to your company profile and target audience.
Don’t try to over optimize your profile by adding too many keywords in your about section. It will seem spammy for search engines and you will lose your ranking.
3. link to your website.
After adding your website’s URL don’t forget to verify it.
Click on the “Verify Website” button and follow the steps to verify your website. This process certifies that you or your business is the owner of your website and lets you access Pinterest Analytics.
Verified websites show up with a checkmark in search results.
4. Use keywords in Board names and Board and Pin descriptions as well.
Pinterest gives you an opportunity to use more keywords for your business through boards and pins as well.
When you create a board you will be asked for a title name and a description. Use all those sections carefully because the can help you to get needed results for SEO. The board name can be 100 characters long but only the first 26 characters show up when users visit your profile.
So the first 26 characters should describe your board and make it clear what is inside.
The board description with a 500 character limit can be used completely with board description that will include a huge number of relevant keywords. If you don’t know what kind of keywords to use then you can use google keyword planner to detect the best keyword that will suit to your board.
like board descriptions pin descriptions have a 500 character limit too that you can use for describing an image.
You can include step-by-step instructions, backlinks, location and usage information, credits for other vendors and so on and so forth in this space.
The board and pin descriptions are the perfect places to add the long tail keywords.
5. Make sure pinned images have descriptive names and alt tags.
As you know Search engine uses images as well as a ranking factor.
Search engines cannot read the images by themselves, however, they read the file names and alt tags. You might have noticed when you do a Google search and click on “Images” you get a series of aptly named images matching your keywords.
So use a related keyword as an image name.
Additionally, make sure the image alt tag has a needed description as well. Note that Pinterest uses these sizes for images: 236 pixels on the main page and boards and 600 pixels when expanded.
6. Don’t forget to use hashtags.
If you are using Instagram and twitter then you are familiar with hashtags. You know how much value can hashtag give to your posts.
Hashtags like keywords for social networks. They help to categorize content through their networks.
Use hashtags in your board and pins descriptions to make them more searchable on the site.
7. Link back to your website.
If you pin an image from your website make sure you link back to the post where the image has been used.
Although Pinterest has a no follow rule (which means that repins do not count towards your inbound links and does not bump up your SEO) you should always include the full URL in the source and description fields so that pinners can be directed back to the actual post your site.
8. A Rich pin is the great future that you should use.
Pinterest has added unique future that is called the rich pin.
Rich Pins are pins enhanced with metadata allowing businesses to add extra information to the images they pin. As of now, there are six types of Rich Pins – App, Place, Article, Product, Recipe, and Movie. More information on Rich Pins can be found here.
If you add Product Pin then it will enable you to add real-time pricing, inventory availability and a link to the product images.