As you know social media is the core element of digital marketing these days. So social media should be the main ingredient of any marketing strategy. Many other marketing channels may cost much money, social media is free and may generate huge revenue for you.
It’s not a secret that Facebook is the largest social network on the internet with around 1.7 bn users. It’s important to have your Facebook Business Page correctly optimized with SEO best practices to maximize conversion rate. You can find many articles on the internet about facebook business page optimization that will contain little information about essentials. If you need more information then this article is for you. Here are 5 simple tips to optimize your facebook business page for SEO.
1. Choose the right name
Everything is starting from choosing right name. For doing correct optimization, it is essential to find the right name for your Facebook Business Page as far as you choose it once and it’s not possible to change in the future. This name will play the greatest role for search engines.
Don’t write keywords hoping to get higher ranking on search engines while it will make a look as spam by the search engine. You need to choose a name that will represent your business and will show its personality. Also, it should be easy to remember.
2. Change the URL of the business page
When you set up your business page account, facebook automatically generates its URL with a variety of random numbers. On Facebook, you can easily personalize your address and change it with your brand name. Make it unique and easy to remember. It will help people to find your brand easily. In addition, it also will improve the findability of your page for search engines as well.
3. Provide Complete Company Information
Perhaps you think no one pays attention to your Facebook page’s business description, or that your business category that you have chosen during the setting up process doesn’t matter, but that’s not true. Providing complete business information on your Facebook page can help you look more professional and trustworthy.
Select the category that most closely matches your industry or niche. This field describes what you do and increases the odds your page will show up in internal searches on Facebook.
Make sure your username is the name that relevant to your brand.
Fill in your business address, working hours, and location. These details are very important. Don’t forget about adding a phone number. Many customers will find you through facebook and will try to call the number that they will find on your business page.
Don’t know what to write in short description field?
Just answer this simple question. How can you best sum up your mission in one sentence?
For the Company Overview section, you should write what your company is about. This is also a great place to share links to other social channels and pages on your website.
For the long description, add a complete summary of what your business offers. Pay attention to most important features, your brand’s mission, or other details that may be important to your audience.
Add your website’s URL in the URL section. If you don’t have a website then you can add the link of other social network channels. Like Instagram, twitter of youtube.
Make sure that you fill out the basic fields.
4. Update your page with Facebook updates
The first 18 characters of each of your Facebook posts serve as the meta title and the meta description in SERPs. Therefore, anytime you are going to post on Facebook, share the content or upload a picture, and take advantage of the fact that you can add a description.
5. New features that you should implement
Facebook is constantly presenting new useful tools that are helping to make running your business easier. keep your eyes on any new features that they launch and which you can use to improve your business page optimization.
1) Call to action on Facebook
Facebook Introduced it’s new call to action futures in December 2014.Now people can easily interact with your business page. You can choose the best destination for your type of business and direct your followers to it. The full list includes 7 types of actions:
• Sign Up – mailing list or webinar sign up page, join the tool.
• Book Now – hotel or restaurant reservations
• Contact Us – contact form
• Use App
• Play Game
• Shop Now – e-commerce store
• Watch Video
2) Messenger for Business
Facebook launched Messenger for Business to allow users to chat directly with the companies. Some businesses can already have a real-time conversation with their customers.
Payments via Facebook
Facebook launched a payments feature on its Messenger app. Payments can be made with a debit card, and the best part is, Facebook won’t charge you for it.
3) Saved replies
Also, Facebook is currently testing a new feature called “Saved Replies” that is going to help business page owners speed up communication with templates. Saved Replies let you create a message and save it for later use. It will be accessible via the messaging interface. When the message pops up, the Saved Replies will appear on the left sidebar with the “Manage Replies” button at the bottom.
If you still have questions or need a help with your social media marketing, then our experts can help you to optimize your social media accounts. Click here to learn more about our social media packages.