What is Web Analytics?
Web analytics 2.0 is a three-tiered data delivery and analysis service for small and big businesses. The first is the data itself, like the traffic, page views, clicks, traffic sources and more for both your website and for your competition. The second is what you do with that data, How you use it for achieving your goals, And the last one is how it all circles back together to meet your overarching business objectives, not just online but offline as well. Data by itself is a great way to see how you are performing, but without applying what you’ve learned, it has little use.
1. Google Analytics – free
It’s a free service that generates detailed statistics about visitors to your website. Google Analytics currently used by most of the top 10,000 websites in the world, according to the site’s usage statistics, you can find out where your visitors are coming from, what they’re doing on your site and how often they come back.
The analytic tool that most people start with.It gives relevant information, and it’s free!
Google Analytics also has a lot of great features that most people don’t pay attention to and don’t use them effectively.
While these aren’t in any specific order, I did have to put this one near the top, as it is, bar none, my favorite analytic tool out there, and the one that I most consistently use (and currently use right now).
2. Clicky – $9.99
Clicky Analytics. The key difference between clicky and google analytics is that you get information from google analytics for the day before while the information from Clicky is in real time,
All in all, if you want an overall analytics package which offers access o real time data, then Clicky is the best solution.
3. Optimizely – $19-$399/month
Optimizely launched in 2010, businssIt’s is simple to use but its results can be quite powerful. it’s an easy way to measure and improve your website through A/B testing. You can create experiments with the site’s very easy-to-use visual interface for business. The most important fact is that you don’t need any coding or programming experience, as the tools are easy for anyone to use.
4. Mint – $30
Mint charges an upfront fee of $30 per site.Not only does it have this great price incentive, the actual product is excellent, it comes with a really fresh (yes… pun intended) layout, with clean and easy to understand charts that display the info that you need to know.
5. Kissmetrics – Free to $29/month
One of the easiest and most popular tools you can implement. The idea behind this tool is to provide businesses with an easily customized feedback form for website visitors. The important part of this tool is that your customer feedback comes in via simplified and short comments.
6. Yahoo Web Analytics – Free
Yahoo gives you a little more depth in your surveying. It offers better access control options and a simpler approach to multi-site analytics, real-time data collection, visitor behavior and demographics reports and also customized options. Yahoo Analytics is a bit more functional than Google in terms of profiling, filtering, and customization, so for those looking to dig a little deeper, it’s a great option.
7. CrazyEgg – $9 – $99
It offers a lot of visual ways to see how people are navigating on your site.
This tool offers a few “maps” from which you can choose to see how you visitors are browsing:
• Heatmap: A picture of where people clicked on your site. This lets you see what’s trending and what’s not, so you can make changes that increase conversion rate.
• Scrollmap: The scroll map shows how far down people scroll the page. It helps determine where visitors abandon the page.
• Confetti: With confetti, you can analyze all the clicks you get on your site segmented by referral sources, search terms, and more.
• Overlay: Overlay report will help you to see the number of clicks on each element of your page.]
8. Piwik – $29 – $249
9. 4Q by iPerceptions – Free
A 100% free online survey solution. Its basically helps to learn what people are doing while on your website. Surveys are a powerful way to analyze your customer’s actual experiences on your site.
10. ClickTale – Free to $990
A qualitative customer analysis, through Clicktale you can analyze every action of your visitors from their first click to the last one.